Examples where(on) the technique is often used and what it can be perfect for. Of course, these are pure examples: the possibilities are endless. Be creative!
Scratch-off ink, also known as scratch-off ink, adds a playful and interactive element to printed materials. This involves applying a layer of silver or gold that can be easily scratched off with a coin or fingernail. A hidden message, code or image can be placed under this scratch surface, actively involving the recipient in discovering the content. This surprise creates curiosity and makes the print experience memorable.
The applications of scratch-off ink are versatile and effective. Think of discount campaigns where the customer discovers the discount percentage or a special price themselves. Codes for online campaigns, prize locks or promotional games can also be done excellently with this technique. Even personalisation is possible, giving each recipient a unique experience. Applying the ‘surprise’ can already be done during offset printing, after which the scratch layer is added and, if desired, printed additionally with PMS colours, texts or value patterns.
The result is printed material that capitalises on interaction, excitement and surprise. Scratch-off ink increases user engagement and offers a creative way to reinforce messages or give actions extra impact. This makes it a powerful tool for campaigns that want more than just to be seen: they also want to be experienced.
