Examples where(on) the technique is often used and what it can be perfect for. Of course, these are pure examples: the possibilities are endless. Be creative!
Rinse-off ink turns printed matter into a surprising and interactive means of communication. The special feature of this ink is that certain areas, texts or illustrations disappear as soon as the printed matter comes into contact with water. By simply holding the sheet under the tap, the printed parts dissolve and the first layer literally disappears into the sink. Underneath, a hidden message becomes visible, actively involving the recipient in discovering the content.
The applications of wash-off ink are numerous. In retail, it can be used to highlight a temporary offer or discount promotion. It is also a striking way of arousing curiosity when introducing new brands or products: the first impression disappears and makes way for the actual message. In addition, the technique is used for promotional campaigns or playful marketing campaigns where surprise and interaction are key.
The result is printed material that not only attracts attention, but also holds it. Rinse-off ink creates experience and curiosity, and gives communication tools a playful and innovative character. This makes the message stick longer and sets your printed material apart from traditional forms of print.
